Online reviews from happy patients can have a huge contribution to the success of your dental practice. When potential patients read about the positive experiences of others, they are more likely to trust and choose your practice over competitors. That is why it is essential to make good use of reviews and expand the audience they reach.
Here are 5 strategies on how to increase the impact of positive reviews and win over more new patients:
- Share in social media posts
- Embed a tab on your Facebook page
- Reply to reviews
- Use testimonials in adverts
- Show reviews on your website
Share in social media posts
According to research, 67% of people find patient testimonials as the type of content that dentists should ideally post on social media. You can use different formats to make the review posts more prominent in the social news feed and more engaging for your followers. Note that every platform has its specifics that determine the most suitable options.
Here are some examples, applicable for Facebook pages:
- Image with review text and your logo;
- Video testimonials (you don’t need expensive recording equipment if you are using a specialized review website with video review functionality);
- Link share with highlights from the reviews (see below).
Include a “thank you” note in the post to show your appreciation to patients for their time and for trusting you with their treatment.
Embed a tab on your Facebook page
While posting selected reviews is a good strategy, it is impossible to share all feedback. And, in any case, it would be overwhelming for the audience. Therefore, you can supplement this approach by displaying patient testimonials in a separate tab on your Facebook page.
Here you cannot combine feedback from different platforms in one tab so you have to choose wisely which platform to integrate, or implement more than one tab. It is better to focus the reader’s attention on genuine reviews from people who really used your services. As it is not uncommon to find malicious fake ratings on general directories, they might not be the best option. Luckily, some specialized review sites distinguish between ratings submitted after your invite to patients and unverified ones (for example, you can try out Dentacoin Trusted Reviews).
Note that as per Facebook policy, the extra tab feature is available only for business pages with more than 2 000 likes.
Reply to reviews
Dental practices like many other businesses usually respond to negative opinions. However, this may not be the best approach if you want to emphasize high-quality positive feedback. And, there are several reasons.
Firstly, reviews with your reply are more eye-catching for the reader. If you are interacting only with the negative comments, then you are pointing the attention in the wrong direction. This doesn’t mean you shouldn’t respond to disgruntled patients. Just don’t focus only on them.
Secondly, it gives you the opportunity to show that you value patients’ opinions and to thank them for the feedback. Also, it opens the conversation to mention another aspect of the service and to encourage patients to visit you again.
And lastly, replying may actually motivate other patients to share their satisfaction with the dental care provided at your practice. You can think about it as setting an example for other patients, and by that to further promote the positive feedback.
Use testimonials in adverts
Quoting happy customers in promotional materials is one of the oldest tactics in advertising. Still, it is an effective strategy to extend the reach of favorable opinions for your practice and use them to convince new patients. You can try out different variants and formats: video testimonials, text quotes incorporated in image, success stories, and celebrity endorsements.
Beware of using “over-praising” quotes as they can have adverse effects. People are skeptical of claims which sound “too good to be true”, especially when it comes to adverts.
Show reviews on your website
Let’s face it, a very small share of people will go to your website specifically to leave a review. The majority of them will leave it on review sites, social media platforms, or business directories.
On the other hand, patient testimonials are an important element of the dentist’s website because they help turn website visitors into patients. This happens thanks to the effect of social proof, the tendency to trust the choices of others as correct when undertaking behavior.
The good news is that there are easy-to-install website widgets, which allow you to show reviews to your site from other platforms and directories without any coding.
High-quality positive reviews are a powerful tool for promoting your dental practice and you can maximize their potential with different strategies. Social media is one of the easiest ways to expand the audience they reach. Besides using organic posts and Facebook tabs, you can incorporate testimonials in advertising content. Your interaction with positive feedback is also important as it makes it stand out. And, last but not least, don’t overlook your website as many potential patients will check it out.
If you are eager to try it out, Dentacoin Trusted Reviews is a free platform that enables you to put all these strategies into action.