For dental practices, effective marketing to new and existing patients is not only a necessity to achieve growth but also to maintain viable, profitable operations. However, sometimes it can be difficult to dedicate big budgets for working with a specialized agency, especially if you started your practice recently.
Yet, there are plenty of things you can do on your own to boost your marketing presence:
- Get online reviews
- List your practice on specialized directories
- Create or claim Google My Business listing
- Engage patients through oral health apps
- Post on your Facebook page regularly
- Improve appointment booking
- Use short videos
#1: Get online reviews
In today’s digital world, online reviews are essential to building a positive online reputation. According to DentaVox research, 55% of patients read reviews when looking for a dental specialist. Considering this, strong online reviews are an effective source of referrals. We’ve discussed in more detail how to enhance the referral aspect of reviews in the article here.
In most cases, patients do not think about sharing their opinion online. With an active approach from your side, you can encourage them to submit feedback, and thus boost your online ratings. Firstly, it is important to ask patients to leave a review as only a small percentage of them will take the initiative on their own. You can automate the process with a specialized review platform. Secondly, small rewards for taking the time to rate your services can provide an additional stimulus. For example, check out Dentacoin Trusted Reviews which has both automated review invites and embedded incentives for verified feedback.
#2: List your practice on specialized directories
The hype of general web directories, the digital “yellow pages”, is long gone but it is still beneficial to be listed on reputable medical and dental platforms. It can improve your online visibility and help you reach more potential patients. Good-quality directories are SEO-optimized and often appear among the top positions in Google search for dentists in a particular area.
You should enhance your listing on such platforms to make it more prominent by adding images, a description of services, and patient reviews. Here is an example of a well-optimized practice profile on Dentacoin Trusted Reviews:
#3: Create or claim Google My Business listing
Google My Business is a free platform that allows you to create and manage a listing of your practice on Google Maps. This way patients will be able to find your practice, to search for driving directions to your address, and also to leave reviews on Google.
Firstly, you have to check if an unclaimed profile already exists. As the platform depends on user-generated content, anyone can add a missing place to the map. If that is the case, simply click on the “Claim this business” link and follow the steps. There are several benefits of taking control of your listing. Most importantly, you will be notified if someone suggests a change of the existing information, and you will be able to accept or reject the change.
#4: Engage patients through oral health apps
Combining excellent treatment with proper preventative care at home can guarantee long-lasting results. However, very often patients fail to follow the oral health guidance provided at the dental office, and after just a few weeks they go back to the old habits.
Oral health apps can help your patients take better care of their teeth and stick to proper oral hygiene routines. That way they can enjoy improved oral health status and in return, it will have a positive impact on their satisfaction with treatment as results will last longer. One oral health app that is designed particularly with that in mind is DentaCare. In a 90-day journey it helps the user to improve oral hygiene and form beneficial long-lasting habits.
#5: Post on your Facebook page regularly
Promotion to new patients is important but keeping them as regular patients after the first visit is essential. That’s why engaging them with valuable tips, curious facts, and other interesting content can boost their loyalty to your practice.
An active social media presence provides a way to stay in touch after appointments and build an image of an innovative and caring dental specialist. Actually, this is precisely how patients perceive dentists who use social media for professional purposes, according to survey results from DentaVox. You can find more data-based info on what is popular with patients on social media in the article here.
#6: Improve appointment booking
Easy booking of appointments can have a significant influence on how many patients proceed with scheduling their visit to your office. Very often when reception is busy, calls can be put on hold or dealt in haste. However, reply delays or unsatisfactory patient experience can dissuade many people and push them to try out another oral care provider instead.
The use of an online booking system is an easy solution to this problem. There are many scheduling tools available. Moreover, you can start with the free options provided by Facebook:
With 85% of U.S. internet users watching video content online, the rise of video is evident. All you need to take advantage of this trend is an average smartphone and a good idea. The video format is more persuasive than text and more engaging than images. So it is very suitable to show the welcoming atmosphere of your office and to enhance communication with your patients.
Here are some ideas for dentist’s video content to get you started:
- Oral health tips, for example on how to improve their oral hygiene with the right flossing technique.
- Short videos with the team.
- Instagram Boomerang videos.
- TikTok funny videos, especially if you want to attract the younger generation.
Currently, 50% of the audience on TikTok is below 34 years old. The good thing about it is that even if you don’t have a lot of followers yet, your content can reach a wide audience. It all depends on how captivating your video is.
Here is an example of TikTok video by a dental practice:
We hope that our do-it-yourself tips will get you started with enhancing your online presence. Subscribe to our blog for more dental marketing ideas.