The rapid expansion of information technology in recent years has created extraordinary opportunities for learning. We are seeing more and more people actively seeking insights that they use for the betterment of every aspect in their lives. That is why it is not out of the blue to notice that the same thing applies to the increasingly popular trend of engagement in one’s health and wellbeing.


Source: 2019 Edelman Trust Barometer: Health Report

Fortunately, these are not just assumptions but confirmed facts, as we see in the results of Edelman’s Health Engagement Barometer. According to their findings, a whopping 63% of respondents answered they are becoming more actively engaged in health issues.


Source: 2019 Edelman Trust Barometer: Health Report

While the share of people engaged with businesses and organisations in the healthcare field is smaller (40%), it shall not be underestimated as it clearly indicates some proactive interest in hearing about health from these sources. Even more prominent is the belief of 7 out of 10 respondents who reported that it is increasingly important for organisations to be actively involved in the betterment of their follower’s wellbeing – whether it is by disseminating information, creating awareness, supporting health causes, or other means.

Can Dentists Capitalise on This Trend?

Despite the wider population’s rising interest in fostering a better understanding of the factors involved in their general wellbeing, what is oftentimes overlooked is the vital role oral health plays there as well. This creates an extraordinary opportunity for dental professionals to capitalise on this trend by providing a niche perspective on the issue and thus allowing them to rise above the general noise.

Fortunately, there is no need to dedicate more of your time to deliver the same tired-old content everyone’s familiar with. Quite the contrary: Those who are always interested in sharing their thoughts and experience on oral health topics, you can point towards the DentaVox Surveys website where they can indirectly learn more about dental health, gain rewards and at the same time help provide vital statistical information, relevant to the industry.

On the other hand, the ambitious bunch of self-starters will certainly take a liking to the Dentacare – Health Training mobile app. The app challenges users to build healthy dental habits and keep up with the daily brush routines through the power of gamification and rewards them for their success.

And last, but certainly not least, don’t forget to capitalise on the engagement you have created for your patients by inviting them to write a positive review and let the world know how much you care about their dental wellbeing on Dentacoin Trusted Reviews.


Walking the extra mile will take you and your practice a long way forward. Now, thanks to the power of digitisation, the extra effort you need to take is next to none. Patient relationships are a vital part of your business and by taking an active part in the betterment of a patient’s life is a surefire way to foster a positive environment for their development.

Are you ready to take the first step towards capitalising on the growing demand for health engagement?