Building and maintaining a successful dental practice is a challenging endeavor that can not go without marketing to new and current patients. As you look into ways to promote your practice more efficiently, it is crucial to keep up with the changes in patient preferences and behavior. What influences their decision and how patients make use of dentists’ digital content? These are some of the questions to explore. A simple way to find relevant up-to-date answers is to look into marketing statistics.

In part one of this article, we’ve gathered insightful stats from patient surveys by DentaVox market research platform to help dentists understand more about:

How patients choose a new dentist

  • Recommendations (39.2% of patients) are the most important factor followed by the age/experience of the dentist (21.4% of patients), see the graph below for more info.
  • 50.2% of patients say a dentist’s gender is the least important factor for their choice.
  • 74.3% of patients checked online reviews before choosing their last dentist.
  • 50% of people will not trust a dentist with less than a 4-star rating score and 19.3% will not go for less than 5 stars.

choosing a new dentist factors

The opinion of other patients seems to be a leading factor when deciding which dentist to trust. Moreover, it has become a common practice to check for online reviews as an important source of ‘insight’ information based on the experience of others. With that in mind, it is essential to work proactively towards increasing patient referrals and to monitor closely your online reputation. The next section will give you more stats focused on how patients use online reviews.

The impact of online reviews

  • 90.4% of patients trust online reviews.
  • 73.6% of people read reviews to find out about the quality of service.
  • 46.9% of review readers want to find out if patients’ problems were successfully solved.
  • 69% of patients pay attention to how recently the review was written.
  • 84.5% of readers believe that over half of dentist reviews are genuine.
  • 22.3% of readers think that the biggest telltale for fake reviews is when the author is not verified as a real patient.

fake dentist reviews stats

In general, patients trust online reviews but they are on the watchout for fake feedback. There are two aspects crucial to the trustworthiness of reviews. These are how detailed is the information and if the author is verified as a real patient. Make sure that you use a review platform with functionalities that highlight these aspects. For example, Dentacoin Trusted Reviews addresses both of these important features. It has a comprehensive review questionnaire with ratings for all elements of the patient experience, e.g. appointment, wait time, treatment, etc. Also, feedback by real patients invited by the dentist is marked as ‘trusted’, thus helping the reader to distinguish genuine feedback easily.

Dentist website usage

  • 30.2% of people visit a dental website after Google searching for “dental offices near me”.
  • 20.1% of people visit a dental website after Google searching for “the best dental offices for (an issue)”.
  • Checking out what services are offered is the most common reason to browse dentists’ websites.
  • Blue (40.2% of people) is the most preferred color for dental websites, followed by white (38.3% of people).

top functionalities of dentist's website

It is no surprise that local searches drive people to visit a particular dental website. In view of that, it goes without saying that local SEO can be a great tool to bring in new patients. While information about the services is the leading reason for browsing, it should be noted that other website elements should not be underestimated. For instance, prices for treatments are the most important element, according to one in five patients. 

How to stay up-to-date?

You can find the latest survey results on DentaVox. Check the list of sources below for direct links to the stats in this article. The information is provided for free and registered dentists get access to more data and exclusive functions at no cost.


Choice of Dentists | Base: 360 respondents | Period: 07/01 – 08/04/2020.

Online Reviews | Base: 360 respondents | Period: 07/01 – 08/04/2020.

Fake Reviews | Base: 112 respondents| Period: 26/03  – 08/04/2020

The Perfect Dentist’s Website  | Base: 264 respondents| Period:11/02 – 08/04/2020.