Keeping up with the latest trends in marketing can be tiring. And, very often general research is not that useful for dental practices. That’s why we compiled the most essential stats from DentaVox surveys which focus specifically on aspects that matter to dentists.
In part one, we presented key statistics about patient’s choice of a new dentist, the power of online reviews, and the use of dentist website.
From the type of content that patients want to see on social media to why they stay loyal to their regular dentist, here, we will continue with more eye-opening findings on:
Dentist Social Media Presence
- 96 % of patients think dentists should use social media for professional purposes.
- 62% of respondents trust a dentist with social media presence.
- 71% of patients believe dentists should advertise on social media.
- 66% of patients don’t want to see bloody pictures from dental treatments on social media.
- 46% of respondents perceive dentists who don’t use social media as “traditionalists”.
You need an active social media presence to create an image of a trustworthy dentist who uses modern treatment methods. While Facebook is seen as the most important network according to men, women show a preference towards platforms with entirely visual content like Instagram.
In any case, keep in mind that what seems like a proof of excellent treatment to you, might be inappropriate to share on social media. Images from oral surgery or bloody procedures are not suitable content for your Facebook page.
- 77% of patients are loyal to their regular dentist.
- Satisfaction with the dentist’s work (79%) and trust (57%) are the key drivers for loyalty.
- Location convenience (37%) and soonest availability (24%) are the most common reasons not to have a regular dentist.
Building trust and high satisfaction are the most important areas when it comes to keeping regular patients. In both, patient feedback plays a pivotal role. Firstly, to understand how the level of patient satisfaction, and then to reveal the elements which need improvement. The general rating score provides a feeling about the overall sentiment but is insufficient to understand what needs to be changed.
A specialized review platform can help you find out what exactly where you need to focus and what is the exact state of patient experience at your practice. Furthermore, acting upon problematic areas will foster stronger relations of trust with patients as it demonstrates concern for their opinion.
Dentist – Patient Relations
- 73.6 % of patients trust their dentist.
- 91% of respondents find it easy to communicate with their regular dentist.
- Treatment steps is the most common topic of clarifying questions by patients (67%).
- 84% of patients would like their dentist to use additional means to help them remember treatment guidelines or advice(e.g. email, phone calls, online checklists, etc).
The results above confirm the place of communication at the heart of patient-centered dental care. Moreover, it is evident that patients not only welcome but look for such an approach. Despite the dentist’s efforts, there is a need for more explanation of treatment steps. Email is a useful means to support these efforts and keep after-care advice stick with patients. The use of apps in that direction is also appreciated. For instance, DentaCare app helps patients improve oral health habits and can be useful to support after-treatment oral care.
Interested in more dental marketing stats?
Browse through more dental survey statistics on DentaVox. Check the list of sources below for direct links to the findings included in this article. The data is provided for free and registered users get access to more results and exclusive functions at no cost.
Social Media for Dentists | Base: 186 respondents | Period: 31/03/2020 – 23/04/2020
Dentist-Patient Interactions | Base: 1057 respondents | Period: 18/07/2019 – 23/04/2020
Dentist – patient relationship | Base: 11586 respondents | Period: 28/11/2017 – 24/04/2020