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The dental office is not the first thing that comes to mind when thinking about the summer. For most patients, enjoying the sunny weather and a well-deserved vacation are much higher on the priority list. Yet, as […]

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When you ask someone which segment the dentistry belongs to, you will always receive a no-brainer answer of it being part of the medical field. But if you think about it, is it really that different than […]

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As a dentist, marketing is not your primary focus, and probably you do not have enough time to go into details in this field. That is why it is very easy to fall into the trap of […]

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It is not a novelty that an outstanding online reputation is a great asset to any dental practice. Yet, very often it does not get the needed attention. Mainly it is due to the wrong impression that […]

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For dental practices, effective marketing to new and existing patients is not only a necessity to achieve growth but also to maintain viable, profitable operations. However, sometimes it can be difficult to dedicate big budgets for working […]

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It’s a popular saying that it’s cheaper to keep existing customers than attract new ones. For businesses in general, many studies have attempted to quantify the difference. Harvard Business Review concluded that, depending on the industry, “acquiring […]

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